SoYoung was created by Catherine SoYoung Choi, a mother who was frustrated at the lack of functional bags. Starting with a line of diaper bags, SoYoung has expanded to include lunch boxes, cooler bags, and backpacks. Each product is beautifully designed in natural fabrics and prints that present a refined option to today's licensed cartoon characters. Their dedication to quality and beauty has allowed their company to flourish. SoYoung can be found in over 500 locations across North America as well as in several other countries around the world.