Founded in 2011, Auggie was started after a serendipitous run in on the sales floor of co-founder Cristina’s luxury women’s retail store. Her childhood friend who had moved back to Toronto from New York after working on two top designers’ home collections was looking for something to do.
Cristina had wanted to develop bedding for children for years and roped in her illustrator sister for design and tapped into her friend’s vast experience in manufacturing in India as a starting point. The idea was to introduce to the children’s home market a collection that encompassed a sense of whimsy, nostalgia and a fresh, fashion colour palette.
Off the New York Gift Fair they went with a booth stocked with samples. Nervously awaiting how they would be received – low and behold their first vendor was favorite store ABC Carpet and Home. With boosted confidence and lots of blogger support sisters and cofounders Gen and Cristina had hope that they were onto something.
Four years later and countless trips to India, Auggie’s team has expanded to include cherished manufacturing partners. Based in a small design studio in Toronto, Auggie relies on their great team out of Michigan to ensure their American customers are looked after with ease.
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