Pura Vida

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Sometimes the smallest pieces make the biggest statement. Case in point: Our Gemstone Triangle Stud Earrings. Available in rose gold with moonstone...

Sometimes simpler is better (i.e. our Delicate Stacked Rings). Featuring slightly squared-off edges, this trio of tiny rings totally makes a major ...

Who knew a simple metal style could make such a major statement?! Our Oval Open Ring was made to make you stand out this summer, thanks to its over...

Have a soft spot for sea turtles? Then show it off with Pura Vida's Sea Turtle Earrings!  Measurements: 6mm (L) x 8 mm (H) Sterling Silver Posts

You can’t help but fall in love with our Open Heart Charm Bracelet! This awww-dorable design comes in two finishes—silver and rose gold—with a cut...

We’re over the moon about this gorgeous charm bracelet! Set on a neutral string band—meaning it goes with everything—this style features a genuine...

Heading out on an epic adventure? Don’t forget to wear a pair of Sierra Earrings! This outdoorsy set of studs is an ode to the Rocky Mountains and ...

Look pretty in pink with Pura Vida's new Rose Quartz Charm Bracelet! It features a blush string band and circular rose quartz charm, which is know...

Who needs a dozen roses when you can have a pair of these Daisy Studs instead? These tiny-but-bold earrings add just the right amount of pop and co...

Every day feels like vacay with our Coconut Sticker! This super-cute fruit design features a tropical umbrella drink, and will take you on a trip ...

Our Sierra Charm Bracelet is the peak of perfection (pun intended!). Handcrafted with a triple-string, braided band, this nature-inspired style fe...

Inspired by the tropical flowers used to make leis in Hawaii, our Plumeria Bracelet features a bitty braided band and dangling silver, painted plum...

Each accessory is handcrafted by expert artisans and is thoughtfully designed with love. Pura Vida provides sustainable jobs to artisans worldwide...

We’re over the moon about this gorgeous charm bracelet! Set on a  string band— it goes with everything—this style features a genuine moonstone cha...

Give off major mermaid vibes with this magical charm bracelet. Featuring a bitty braid band, this beach babe style features a mermaid tail charm a...

Our new Malibu bracelets are a subtle but sweet way to show off your glamorous side. Featuring delicate faceted beads available in silver, gold, a...

You + Pura Vida Vintage Heart Bracelet = the perfect match! This throwback design features a bitty braided band in two string hues and a retro rain...

These fun temporary tattoo designs are sure to bring out your bright side! Put these on and you can make even a rainy day feel like sunshine! Pura...

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network...

Our Sierra Charm Bracelet is the peak of perfection (pun intended!). Handcrafted with a triple-string, braided band, this nature-inspired style f...

Who knew fruit could be so cute?! Our Pineapple Coin Bracelet is designed with a simple string band and double-sided gold charm. Wear it one way fo...

Pura Vida's adjustable cord bracelets provide your wrist with an irresistible touch of boho flair! The gold sunrise charm with enamel detailing ma...

Who doesn’t love this adorable, sleepy species? You can help save threatened sloth populations by purchasing this exclusive charm bracelet! Gold:...

Bring a little sunshine to your bracelet collection with our Sunflower Charm Bracelet. Set on a simple string band—perfect for any fall stack—it f...

Remember the Silver Wave Ring (aka our best-selling ring of. all. time.)? Well, it's back in a rad gold hue that everyone's super stoked about. Add...

Each accessory is handcrafted by expert artisans and is thoughtfully designed with love. Pura Vida provides sustainable jobs to artisans worldwide...

Pura Vida's new Turquoise Bar Earrings are southwest style at its chicest. With a sterling silver finish and genuine turquoise stones, this earring...

Show some love for Pura Vida with this set of super-cute pins. 

Love the super-cute sticker packs that come in every Pura Vida package? Then grab a few for your friends (or an extra set for yourself!). This pack...

Ride the wave in style with our new Rose Gold Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally...