Pura Vida

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

These fun temporary tattoo designs are sure to bring out your bright side! Put these on and you can make even a rainy day feel like sunshine! Pura...

Who knew a simple metal style could make such a major statement?! Pura Vida's Oval Open Ring was made to make you stand out this summer, thanks to ...

Pura Vida's Daisy Seed Bead Bracelet has *everything* you could want in a style. It’s cute, colorful, feminine and whimsical, with delicate and det...

Sometimes the smallest pieces make the biggest statement. Case in point: Our Gemstone Triangle Stud Earrings. Available in rose gold with moonstone...

Sometimes simpler is better (i.e. our Delicate Stacked Rings). Featuring slightly squared-off edges, this trio of tiny rings totally makes a major ...

You can’t help but fall in love with our Open Heart Charm Bracelet! This awww-dorable design comes in two finishes—silver and rose gold—with a cut...

This Mickey Mouse charm bracelet is an absolute must for Disney lovers looking for a simple piece to wear every day. The open Mickey head charm sit...

You’ll be looking fresh as a daisy when you rock this adorable charm bracelet. Featuring a double-string band and teensy daisy charm, it adds a wh...

Remember the Silver Wave Ring (aka our best-selling ring of. all. time.)? Well, it's back in a rad gold hue that everyone's super stoked about. Add...

Pura Vida's adjustable cord bracelets provide your wrist with an irresistible touch of boho flair! The gold sunrise charm with enamel detailing ma...

Hang loose with our new Shaka Charms. Featuring a custom Shaka charm on a bitty braided band, these bracelets bring a vintage-surf vibe to every lo...

Look pretty in pink with Pura Vida's new Rose Quartz Charm Bracelet! It features a blush string band and circular rose quartz charm, which is know...

Every day feels like vacay with our Coconut Sticker! This super-cute fruit design features a tropical umbrella drink, and will take you on a trip ...

The Surfrider Foundation is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network...

Have a soft spot for sea turtles? Then show it off with Pura Vida's Sea Turtle Earrings!  Measurements: 6mm (L) x 8 mm (H) Sterling Silver Posts

Who knew fruit could be so cute?! Our Pineapple Coin Bracelet is designed with a simple string band and double-sided gold charm. Wear it one way fo...

Give off major mermaid vibes with this magical charm bracelet. Featuring a bitty braid band, this beach babe style features a mermaid tail charm a...

Never stop dreaming, especially when you're wearing the Disney Minnie Mouse Cutout Stud Earrings designed just for all you Disney lovin' dreamers! ...

The Sierra Charm Bracelet is the peak of perfection (pun intended!). Handcrafted with a triple-string, braided band, this nature-inspired style fea...

These gorgeous happy face post earrings are as cute as can be - just the thing to add a radiant smile or two to your jewelry collection! Brass ba...

Set your look aflutter with these Butterfly in Flight Earrings. These butterfly charm studs are the perfect pair for a fresh spring style. Rose Go...

Fuel your sense of wanderlust with our Be Wild & Wander Bracelet. This reversible style comes with a gorgeous enamel mountain scene in silver....

We’re over the moon about this gorgeous charm bracelet! Set on a neutral string band—meaning it goes with everything—this style features a genuine...

Heading out on an epic adventure? Don’t forget to wear a pair of Sierra Earrings! This outdoorsy set of studs is an ode to the Rocky Mountains and ...

You + Pura Vida Vintage Heart Bracelet = the perfect match! This throwback design features a bitty braided band in two string hues and a retro rain...

Who needs a dozen roses when you can have a pair of these Daisy Studs instead? These tiny-but-bold earrings add just the right amount of pop and co...

Our Sierra Charm Bracelet is the peak of perfection (pun intended!). Handcrafted with a triple-string, braided band, this nature-inspired style fe...

Inspired by the tropical flowers used to make leis in Hawaii, our Plumeria Bracelet features a bitty braided band and dangling silver, painted plum...

Each accessory is handcrafted by expert artisans and is thoughtfully designed with love. Pura Vida provides sustainable jobs to artisans worldwide...

We’re over the moon about this gorgeous charm bracelet! Set on a  string band— it goes with everything—this style features a genuine moonstone cha...

This Two-Tone Full Circle Charm Bracelet is twice as nice, thanks to the mix of cool colors on this bitty braid beauty. The eye-catching design com...

This Enamel Happy Face Bracelet is sure to make you smile! Its simple string design comes with an enameled smiley face charm for an instant mood bo...

Our new Malibu bracelets are a subtle but sweet way to show off your glamorous side. Featuring delicate faceted beads available in silver, gold, a...

  Brass Base with Rhodium Plating & Enamel 16" w/ 2" Extension Medallion Dimensions: 16mm Diameter

Our best-selling Riviera Bracelet is back with a new design! In two classic colors—black and white—it features a pretty Mother of Pearl charm th...

Make a major statement in Pura Vida's Neon Ombre Seed Bead Bracelet. This eye-catching style features a bitty braid band and tiny seed beads, with ...

This Half Flat Woven Bracelet is a simple style that adds a little texture to every stack.  Hand Woven Body: 1/4 Inch Width Adjustable from 2-5 In...

Heading out for a fun day? Grab one of our new Mini Backpack, the perfect size for holding all your essentials while still looking mega cute! This ...

Pura Vida's new Turquoise Bar Earrings are southwest style at its chicest. With a sterling silver finish and genuine turquoise stones, this earring...

Love the super-cute sticker packs that come in every Pura Vida package? Then grab a few for your friends (or an extra set for yourself!). This pack...

Our Sierra Charm Bracelet is the peak of perfection (pun intended!). Handcrafted with a triple-string, braided band, this nature-inspired style f...

Who doesn’t love this adorable, sleepy species? You can help save threatened sloth populations by purchasing this exclusive charm bracelet! Gold:...

Bring a little sunshine to your bracelet collection with our Sunflower Charm Bracelet. Set on a simple string band—perfect for any fall stack—it f...

 Don’t hit the road this fall without our Adventure Van Sticker. This retro style features eye-catching colors and the cutest old-school van, and ...

These Bow Earrings are the perfect gift to yourself (or your BFF, sister, cousin, etc.). Available in silver, this dainty design adds a touch of wh...

Take a little bit of the beach anywhere you go with this Sea Glass Charm Bracelet. This luxe-but-simple style features Pura Vida's classic string b...

Ride the wave in style with our new Rose Gold Wave Charms! This bracelet features three colored strings and a cutout wave charm that looks totally...